(LOVE) Country Research Project - Country - India - Industry - Mobile Paper

(LOVE) Country Project - Country - India - Industry - Mobile Telephone - Research Paper Example V. Narasimha Rao to initiate the liberalization and globalization process in full swing to put the country in high growth trajectory. That was indeed a turning point of the country. The state behemoth BSNL was the only service provider in the public sector and landline was the only available way of communication to the people. The people of the country had to wait several years to get BSNL landline connection as wait-list was fairly long and state resources were not enough to meet the investment needs of the country. In the wake of economic liberalization process, India suddenly became lucrative and telecommunication was earmarked as one of the thrust area. The government introduced National Telecom Policy in 1994 that defined certain objectives and also recognized the fact that the government does not have enough resources to meet the desired objectives. In 1995, the government of India decided to setup an independent regulatory body called TRAI (Telecom Regulatory Authority of India). The purpose was to regulate and spearhead the growth and investment in the field of telecommunication and formulate all policy matters striking a balance between users and industry. India is a second largest country in the world in terms of population. As per the latest census, population of the country has crossed 121 billion marks and that offers huge telecom market in the making. Administratively, the country is divided into 28 states and seven union territories. On religious composition, 80.5 percent of the population follows Hindu religion. Muslims constitute almost 13.4 percent of the population as the largest minority community. Christians constitute almost 2.3% of the population. India is also a land of many languages; however, Hindi is understood and spoken by a large section of the society. Most of the educated classes of the people understand

International Resort and Spa ManagementAnalysis of the relationship Essay

International Resort and Spa ManagementAnalysis of the relationship between Customer Satisfaction and Customer Loyalty based on the Service-Profit Chain - Essay Example f service, including acquiring technology that enhances frontline workers, investing increasingly in people, revamping the training and recruiting practices, and performance based compensation. Such approaches enhance employee satisfaction, productivity and loyalty in line with the value of services and products delivers, thus promoting customersatisfaction and loyalty, which in turn enhances the profitability and growth of the organization. It is with no doubt that a loyal customer’s lifetime value is astronomical, particularly upon addition of referrals to the repeatpurchases and customer retention economics (Al-alak & El-refae, 2012, p. 199). The service-profit chain allows managers to focus on new investments that would allow for establishment of levels of service and satisfaction that would facilitate higher competitive impact. Various arguments have been established concerning the relationship between consumer satisfaction and consumer loyalty, with some individuals beli eving that satisfaction fosters loyalty while others refuting this idea. It is evident that a level of consumersatisfaction is highly likely to facilitate repeat purchases and recommendations among consumers, but does not guarantee such loyalty to the organization. The resort and spa industry is increasingly growing with news players being introduced each instance. As such, organizations within this industry are faced with highly competitive markets, which call for highly effective strategic approaches that would allow for attraction and retention of consumers. Managers within thisindustry are faced with contrasting takes on the kind of approaches that would facilitate such retention, with one facet of perspectives suggesting that consumer satisfaction would facilitate loyalty, while the other suggesting that consumer loyalty is not necessarily guaranteed by consumer satisfaction and thus other approaches should be employed. This paper reviews the relationship between consumer satis faction